I think people want a blurb from you for insiderish reasons more than marketing reasons. And, yeah, I don't blame you for not filling more than four blurb requests a year.
Hi, Doug: I think it's pretty clearly not for marketing reasons. How do you define "insiderish?"
Rather than define the word I'll just clarify what I meant. I think your work is widely respected by other writers, editors, and people in the industry and therefore a blurb from you serves as a stamp of quality inside the industry.
Doug: I'm gonna say thanks, cause I'd hope that might be true and even maybe with those outside "the industry."
I'm sure that it would be true for most people who have read your fiction. My main point was that, regardless of how effective it is as a marketing gimmick, and even if it was known to be ineffective as a marketing gimmick, I think you'd have the same number of writers seeking blurbs.
I wonder if anyone's ever done a study on how much it influences book buyers. That might be interesting to see. Also, I think when selling a book, you've gotta try as many methods of attracting readers as you can think of and/or stomach as there's just so many books out there. So it's more a combination of everything you do that might make a difference. I really think I've gotten a few more readers by just having this blog, although my proof is only anecdotal. Gavin Grant suggested the online journal to me a while ago. He's very savvy about getting folks interested in books so I gave it a try and I think he was right.
So much books yet so little time!
But I think your plugs on your livejournal does help. Granted it's not as effective as Neil Gaiman's plugs on his blog but it does help with the reading list (last year I finally picked up Bishop's The Etched City).
Charles: I get good suggestions from quite a few blogs too. I know what you mean.
That Don Rumsfeld RAID blurb idea made me think of a comedian who had a bit where he did a Larry King impression, and it was Larry, doing really bizarre taglines for his show "Tonight's guest: Toaster Waffles, you loved 'em as a kid, call 'em up", or "For the hour: Fleagle, from classic children's show The Banana Splits--where has he been? And what is he doing now?"
princeamong: Didn't the Banana Splits drive around in dune buggys? Or am I crazy? And did one have like a Prussian Helemet with a spike on top?
Yes, and they had those girl dancers, the Sour Grapes, which was so goofy--who would put GoGo dancers on a kid's show? What was up with that?
I was thinking the producers of that show had some severe drinking problems. And maybe like one guy would try to supplement his dating pool from the stable of Sour Grapes Dancers.
"Get on the phone and tell Bill to stay the hell away from the Sour Grapes, dammit!!! Sure, they're hot, but those chicks are jailbait! We don't NEED those kind of legal problems!!! Goddamnit, I TOLD them we should incorporate more animation! Nobody gets hurt from a cartoon!!"
it's cool getting blurbs, but i'm not sure it did much, other than give a way to pimp the book more on the blog before it comes out. that said, a complete stranger did see the vandermeer blurb on BLACK SHEEP and told me they were going to buy the book cause of it--so who knows?
but four a year sounds good. you could raffle them off :)
ben: Hey, if it sells one book, it's more useful than I was giving it credit for. Hope your book is doing well.
sold a copy as far as i know ;)
Blurbs might not persuade readers, but I heard from more than one source that they can persuade book buyers, which in turn can get books into bookstores. So I'd say they are important, especially for newer folks.
squirrel-monkey: Good point.
You know, a Jeff Ford blurb would probably sell me a book. (As would Carroll or Wolfe).
Certainly stuff you mention here positively goes up a couple of notches. Usually it's stuff I already knew I wanted, but in the cases where it wasn't--including, for example, both Miss Hargreaves and People of Paper--you've got a great record.
Jeff Ford blurbed my book. Did you buy that one?
Under My Roof?
Yeah, I bought that--ordered it back in December when Jeff posted about it here. Of course I would have bought it anyway on the strength of Move Under Ground--and hey, I bought move underground because Ford recommended it in the same post as Baker and Plascencia, and a whole bunch of other stuff I already knew I liked.
I beat up a teen for his copy. I told him that YA isn't just for anybody these days.
I got a free arc copy of pages, but I bought the damn book anyway. Actually, it was one of my favorite reads of recent months. No blurb, just fact.
chris: like I was saying to charles above -- iu get a lot of good reading suggestions from blogs, myself. Shaken and Stirred is a good site for this, Vandermeer's site, and I miss Cheryl Morgan's reviews in emerald city. There are a lot of good spots for that purpose.
Well, I agree with that in theory, except the part about Gwenda.
You can't trust her. She's crazy.
This post is the work of a LiveJournaler at the top of his game. Brimming with the wit and confidence we've come to expect from Ford, he also ably demonstrates that he's still working for us, still thinking with the depth and concentration that arise from an ultimately uncritical adoration of story. Ford goes into the dark places, and brings back the light, usually with some toilet paper stuck to his shoe.
--Christopher Rowe, 1987 Adair County High School Driver's Education Award Winner (boys division)
I think it often matters less what the blurbs say (they're all going to be positive, right?) than who is giving the blurb. The choice of authors blurbing a book can be an indication of what the book is like, the genre, the style, sometimes the subject matter. For example, a book with a Neil Gaiman blurb will probably have an element of the fantastic to it, and may even be Gaimanesque in its style.
Here's an all purpose blurb you can use. I give it o you courtesy of Gardner Dozois, who gave me permission to use it. So when time is short, and you feel the urge to kick in with a blurb, try this:
I wept.
:)
lucius: I remember you telling me about this one. I use it for more than books and often it lacks all trace of the facetious.
Nick: I think you're right there is that aspect of it -- helping the reader to get a bead on what kind of book it might be.
And here I was going to offer my services as a "ghost blurber" to you in your hour of need. Sigh, one more career path squashed by the literati!
steve: I see a blurb empire with you at the helm.
From: (Anonymous) 2007-03-27 10:19 pm (UTC)
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My dad was on the fringes of New York publishing, and he always held that blurbs were a kind of quid pro quo, authors engaged in mutual back-scratching. Authors, any truth ? ML Mike
Not my experience, but my experience is limited.
From: (Anonymous) 2007-03-27 11:46 pm (UTC)
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I've noticed that catchy phrases from blurbs tend to turn up in reviews (along with publisher's copy from the dust jacket). And that, I think, can help a book.
Here's a nice Annie Proulx piece on the subject:
http://www.annieproulx.com/essay_march_2003.html
Rick Bowes
rick: thanks for the proulx link.
From: (Anonymous) 2007-03-28 02:06 am (UTC)
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Jeff,
Of course, I'm outraged. Now if I ever wrote anything, I have almost no chance of landing in the top four.
You've reached the cutting edge. Congrats.
Dan
Dan: The top four of what?
From: (Anonymous) 2007-03-28 07:48 pm (UTC)
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Jeff - It was interesting to read in A. Proulx's piece the etymology of the word, "Blurb". Where I came from, when I was growing up, "Blurb" was a term popularly used to denote a moist fart. dylan
Hi, Dylan. Yeah, even in this instance, I don't think you can go wrong with that definition.
From: (Anonymous) 2007-03-29 11:55 pm (UTC)
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You could have typed six blurbs in the time it took you to write this!
A Happy Ford Blurbee,
Patrick O'Leary |