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The Burbling Blurbage [Mar. 27th, 2007|01:51 am]
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I’m going to write this up front here and hope people don’t take it the wrong way.  Lately, within the last six months or so, I’ve been getting at least two or three requests a week from authors to blurb their books – a very unexpected development.  What with writing and work and family, I don’t have enough hours in the day to get them done in a timely fashion in order to get the blurbs in to the publishers by the due date.  My policy has always been to only blurb the books I really like, but the problem is I’m getting a lot of books that look really good to me.  Still, I can’t blurb them all.  To accommodate everyone would be to make any blurbs I do meaningless (or let’s make that “more” meaningless).  I’ve decided to blurb only four books a year from now on, granted I am sent four I like.  When I do my four, I’m done for that year, and I don’t open shop for blurbage again till the next year.  Then, it’s first come, first serve.  I doubt anyone will be reaching for a hanky as a result of this announcement, but I wanted to say something here so as to relieve my guilt at not getting the job done when the books come in.  After this post, I’ll probably not get many more.  I started doing this in 06 and only ended up blurbing 6 books.  What can I say?  06 was a remarkable year for story collections.  This year I intend to get it down to 5 at the most, heading for an actual 4 in 08.  I hate turning writers whose work I admire down, but I’ve decided it’s the right thing to do.  I especially hate turning down requests from newer writers whose work I’ve been tracking and enjoying and learning from. I’m not so vain as to think that my words on the backs of their books are really going to help them sell more copies.  I just feel it’s a palpable way to lend encouragement, to say, “Hey, I’m with you.”  This isn’t exactly the equivalent of gold bullion, but it’s something.  I know blurbage is a publishing tradition, but it’s kind of ridiculous too.  The simple reason is – who’s going to put a less than stellar blurb on their book?  Does it really sway readers? Granted, it actually pays to get a blurb from Stephen King or Neil Gaiman, as their many readers trust them and are people who buy books.  With a Ford blurb, though, the benefits are much more nebulous.  I can see a guy standing in Barnes and Noble, scanning the publicity on the back of a book.  He sees my name attached to a blurb and thinks – “Who is this nimrod?  Oh, yeah, he wrote some mess about a planet made of ice cream and Mrs. Shadook in the Glass.  Good Christ.  I’ll wait till it comes out in paperback.”  Very rarely, but sometimes, blurbing a book is better for the blurber than it is for the blurbee.  I got asked once to give a quote for a novel by Gene Wolfe.  Wolfe needs my blurb like he needs a hole in his pocket, but I dug the opportunity to give one – I won’t deny.  I have to laugh at all of this a little, as out of all the books I’ve written, I only ever got one author’s blurb.  It was from Jonathan Carroll for Mrs. Charbuque.  If I’m only to ever get one, I’m elated it’s from Carroll, a guy who strikes me as someone who wouldn’t give a blurb to a book he didn’t think was good even if you had a gun to his head.  So, if you send me a book, and I tell you I can’t blurb it because I’m past my quota, I’m probably telling you the truth.  Luckily, I have my livejournal and I try to give some space there to the ones that look good that I can’t comment on because I’ve run out of blurbs for that year (again, who knows if putting them on the journal is doing anyone any good).  What do you think of blurbs?  What has been your experience with them?  Though I generate them, I have my doubts about their general efficacy, but, on the other hand, maybe we should embrace the blurb culture and put blurbs on everything.  Like maybe Rumsfeld could do one for the bug spray Raid – “This shit’s responsible for nearly as many deaths as I am.  Keep a can handy in your purse or glove compartment.”


Update:  Chris Rowe has been kind enough to blurb this post --

This post is the work of a LiveJournaler at the top of his game. Brimming with the wit and confidence we've come to expect from Ford, he also ably demonstrates that he's still working for us, still thinking with the depth and concentration that arise from an ultimately uncritical adoration of story. Ford goes into the dark places, and brings back the light, usually with some toilet paper stuck to his shoe.

--Christopher Rowe, 1987 Adair County High School Driver's Education Award Winner (boys division)

Update 2:  "A Chirs Rowe blurb rises with a certain graceful, allienated majesty, like a bubble in honey, to break upon the consciousness with a new aroma of profundity. "

LinkReply

Comments:
[User Picture]From: [info]douglain
2007-03-27 07:17 am (UTC)

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I think people want a blurb from you for insiderish reasons more than marketing reasons. And, yeah, I don't blame you for not filling more than four blurb requests a year.

[User Picture]From: [info]14theditch
2007-03-28 02:32 am (UTC)

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Hi, Doug: I think it's pretty clearly not for marketing reasons. How do you define "insiderish?"
[User Picture]From: [info]douglain
2007-03-28 07:17 pm (UTC)

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Rather than define the word I'll just clarify what I meant. I think your work is widely respected by other writers, editors, and people in the industry and therefore a blurb from you serves as a stamp of quality inside the industry.
[User Picture]From: [info]14theditch
2007-03-29 01:17 am (UTC)

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Doug: I'm gonna say thanks, cause I'd hope that might be true and even maybe with those outside "the industry."
[User Picture]From: [info]douglain
2007-03-29 01:21 am (UTC)

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I'm sure that it would be true for most people who have read your fiction. My main point was that, regardless of how effective it is as a marketing gimmick, and even if it was known to be ineffective as a marketing gimmick, I think you'd have the same number of writers seeking blurbs.
[User Picture]From: [info]14theditch
2007-03-29 01:31 am (UTC)

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I wonder if anyone's ever done a study on how much it influences book buyers. That might be interesting to see. Also, I think when selling a book, you've gotta try as many methods of attracting readers as you can think of and/or stomach as there's just so many books out there. So it's more a combination of everything you do that might make a difference. I really think I've gotten a few more readers by just having this blog, although my proof is only anecdotal. Gavin Grant suggested the online journal to me a while ago. He's very savvy about getting folks interested in books so I gave it a try and I think he was right.
[User Picture]From: [info]charlesatan
2007-03-27 08:47 am (UTC)

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So much books yet so little time!

But I think your plugs on your livejournal does help. Granted it's not as effective as Neil Gaiman's plugs on his blog but it does help with the reading list (last year I finally picked up Bishop's The Etched City).
[User Picture]From: [info]14theditch
2007-03-28 02:34 am (UTC)

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Charles: I get good suggestions from quite a few blogs too. I know what you mean.
[User Picture]From: [info]prncmongstkngs
2007-03-27 10:04 am (UTC)

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That Don Rumsfeld RAID blurb idea made me think of a comedian who had a bit where he did a Larry King impression, and it was Larry, doing really bizarre taglines for his show "Tonight's guest: Toaster Waffles, you loved 'em as a kid, call 'em up", or "For the hour: Fleagle, from classic children's show The Banana Splits--where has he been? And what is he doing now?"
[User Picture]From: [info]14theditch
2007-03-28 02:35 am (UTC)

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princeamong: Didn't the Banana Splits drive around in dune buggys? Or am I crazy? And did one have like a Prussian Helemet with a spike on top?
[User Picture]From: [info]prncmongstkngs
2007-03-28 04:34 am (UTC)

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Yes, and they had those girl dancers, the Sour Grapes, which was so goofy--who would put GoGo dancers on a kid's show? What was up with that?

I was thinking the producers of that show had some severe drinking problems. And maybe like one guy would try to supplement his dating pool from the stable of Sour Grapes Dancers.

"Get on the phone and tell Bill to stay the hell away from the Sour Grapes, dammit!!! Sure, they're hot, but those chicks are jailbait! We don't NEED those kind of legal problems!!! Goddamnit, I TOLD them we should incorporate more animation! Nobody gets hurt from a cartoon!!"
[User Picture]From: [info]benpeek
2007-03-27 10:23 am (UTC)

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it's cool getting blurbs, but i'm not sure it did much, other than give a way to pimp the book more on the blog before it comes out. that said, a complete stranger did see the vandermeer blurb on BLACK SHEEP and told me they were going to buy the book cause of it--so who knows?

but four a year sounds good. you could raffle them off :)
[User Picture]From: [info]14theditch
2007-03-28 02:37 am (UTC)

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ben: Hey, if it sells one book, it's more useful than I was giving it credit for. Hope your book is doing well.
[User Picture]From: [info]benpeek
2007-03-28 02:39 am (UTC)

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sold a copy as far as i know ;)
[User Picture]From: [info]squirrel_monkey
2007-03-27 12:19 pm (UTC)

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Blurbs might not persuade readers, but I heard from more than one source that they can persuade book buyers, which in turn can get books into bookstores. So I'd say they are important, especially for newer folks.
[User Picture]From: [info]14theditch
2007-03-28 02:38 am (UTC)

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squirrel-monkey: Good point.
[User Picture]From: [info]chrismclaren
2007-03-27 12:48 pm (UTC)

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You know, a Jeff Ford blurb would probably sell me a book. (As would Carroll or Wolfe).

Certainly stuff you mention here positively goes up a couple of notches. Usually it's stuff I already knew I wanted, but in the cases where it wasn't--including, for example, both Miss Hargreaves and People of Paper--you've got a great record.
[User Picture]From: [info]nihilistic_kid
2007-03-27 03:08 pm (UTC)

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Jeff Ford blurbed my book. Did you buy that one?
[User Picture]From: [info]squirrel_monkey
2007-03-27 03:27 pm (UTC)

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I did!
[User Picture]From: [info]chrismclaren
2007-03-27 03:34 pm (UTC)

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Under My Roof?

Yeah, I bought that--ordered it back in December when Jeff posted about it here. Of course I would have bought it anyway on the strength of Move Under Ground--and hey, I bought move underground because Ford recommended it in the same post as Baker and Plascencia, and a whole bunch of other stuff I already knew I liked.
[User Picture]From: [info]nihilistic_kid
2007-03-27 03:38 pm (UTC)

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Woo! Thanks!
[User Picture]From: [info]mroctober
2007-03-27 03:57 pm (UTC)

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I beat up a teen for his copy. I told him that YA isn't just for anybody these days.
[User Picture]From: [info]14theditch
2007-03-28 02:41 am (UTC)

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I got a free arc copy of pages, but I bought the damn book anyway. Actually, it was one of my favorite reads of recent months. No blurb, just fact.
[User Picture]From: [info]14theditch
2007-03-28 02:40 am (UTC)

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chris: like I was saying to charles above -- iu get a lot of good reading suggestions from blogs, myself. Shaken and Stirred is a good site for this, Vandermeer's site, and I miss Cheryl Morgan's reviews in emerald city. There are a lot of good spots for that purpose.
[User Picture]From: [info]chrismclaren
2007-03-28 04:06 am (UTC)

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Well, I agree with that in theory, except the part about Gwenda.

You can't trust her. She's crazy.
[User Picture]From: [info]bondgwendabond
2007-03-28 03:03 pm (UTC)

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Why I oughta!
[User Picture]From: [info]colonelrowe
2007-03-27 01:43 pm (UTC)

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This post is the work of a LiveJournaler at the top of his game. Brimming with the wit and confidence we've come to expect from Ford, he also ably demonstrates that he's still working for us, still thinking with the depth and concentration that arise from an ultimately uncritical adoration of story. Ford goes into the dark places, and brings back the light, usually with some toilet paper stuck to his shoe.

--Christopher Rowe, 1987 Adair County High School Driver's Education Award Winner (boys division)
[User Picture]From: [info]14theditch
2007-03-28 02:42 am (UTC)

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Rowe: You crack me up.
[User Picture]From: [info]nick_kaufmann
2007-03-27 02:23 pm (UTC)

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I think it often matters less what the blurbs say (they're all going to be positive, right?) than who is giving the blurb. The choice of authors blurbing a book can be an indication of what the book is like, the genre, the style, sometimes the subject matter. For example, a book with a Neil Gaiman blurb will probably have an element of the fantastic to it, and may even be Gaimanesque in its style.
From: [info]lucius_t
2007-03-27 03:15 pm (UTC)

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Here's an all purpose blurb you can use. I give it o you courtesy of Gardner Dozois, who gave me permission to use it. So when time is short, and you feel the urge to kick in with a blurb, try this:

I wept.

:)
[User Picture]From: [info]14theditch
2007-03-28 02:44 am (UTC)

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lucius: I remember you telling me about this one. I use it for more than books and often it lacks all trace of the facetious.
[User Picture]From: [info]14theditch
2007-03-28 02:43 am (UTC)

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Nick: I think you're right there is that aspect of it -- helping the reader to get a bead on what kind of book it might be.
[User Picture]From: [info]mroctober
2007-03-27 03:56 pm (UTC)

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And here I was going to offer my services as a "ghost blurber" to you in your hour of need. Sigh, one more career path squashed by the literati!
[User Picture]From: [info]14theditch
2007-03-28 02:54 am (UTC)

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steve: I see a blurb empire with you at the helm.
From: (Anonymous)
2007-03-27 10:19 pm (UTC)

blurbs

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My dad was on the fringes of New York publishing, and he always held that blurbs were a kind of quid pro quo, authors engaged in mutual back-scratching. Authors, any truth ?
ML Mike
[User Picture]From: [info]14theditch
2007-03-28 02:55 am (UTC)

Re: blurbs

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Not my experience, but my experience is limited.
From: (Anonymous)
2007-03-27 11:46 pm (UTC)

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I've noticed that catchy phrases from blurbs tend to turn up in reviews (along with publisher's copy from the dust jacket). And that, I think, can help a book.

Here's a nice Annie Proulx piece on the subject:

http://www.annieproulx.com/essay_march_2003.html

Rick Bowes
[User Picture]From: [info]14theditch
2007-03-28 02:57 am (UTC)

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rick: thanks for the proulx link.
From: (Anonymous)
2007-03-28 02:06 am (UTC)

Blurbless zone

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Jeff,

Of course, I'm outraged. Now if I ever wrote anything, I have almost no chance of landing in the top four.

You've reached the cutting edge. Congrats.

Dan
[User Picture]From: [info]14theditch
2007-03-28 02:58 am (UTC)

Re: Blurbless zone

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Dan: The top four of what?
From: (Anonymous)
2007-03-28 07:48 pm (UTC)

Blurbs

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Jeff - It was interesting to read in A. Proulx's piece the etymology of the word, "Blurb". Where I came from, when I was growing up, "Blurb" was a term popularly used to denote a moist fart. dylan
[User Picture]From: [info]14theditch
2007-03-29 01:17 am (UTC)

Re: Blurbs

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Hi, Dylan. Yeah, even in this instance, I don't think you can go wrong with that definition.
From: (Anonymous)
2007-03-29 11:55 pm (UTC)

Crime in Italy, Dude!

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You could have typed six blurbs in the time it took you to write this!

A Happy Ford Blurbee,

Patrick O'Leary